New Media for a Changing World

We design and develop new-media installations and experiences. Design and technology are our artistic medium for making complex information and social issues tangible for a wide audience. In this way we make transformative experiences for a broader perspective on a changing world.

Impact design

Studio Bertels helps scientists articulate, visualize and realize inspiring valorisation projects that have social impact and spark fantasy.

Visitor Experiences

Studio Bertels designs and produces unforgettable visitor experiences in which the relevant message, design and innovative technology reinforce each other.

Autonomous Projects

Studio Bertels initiates projects to generate impact for important social themes such as inclusion, digital literacy and to discover new ways of telling stories.

Educational Projects

Studio Bertels develops social software for education on the web in AR (Augmented Reality) and VR (Virtual Reality) to enhance social change and tolerance.









In development


An Artificial Intelligence based virtual lens on the online and physical world shows how user-interface design, content and UX design are used to influence our behavior. Fluence provides a unique insight in the use of hidden design patterns, so we can recognize them and can become the agent of our own choices again.

In development

Digital Names Monument

In the exhibition ‘the Heritage’ in the Tropenmuseum Amsterdam, visitors experience in artistic datavisualisations the inhumane amount of enslaved people from our history. In the interactive installation individual victims are commemorated in the present.

In development

Amsterdam City Scenes

Educational program in cooperation with the Amsterdam City Archives and research group Freedom of the Streets in which students creatively depict historical situations in Augmented Reality, making the social fabric visible in a virtual layer over the entire city.

In development

Land Art at Home

An online 360-registration platform of Land Art Flevoland's works, offering a unique human perspective on each work, so that they are made available to a wider audience.

Clients, partners and organizations we have worked with

  • Allard Pierson
  • Amsterdam Light Festival
  • Amsterdam Museum
  • Antoni van Leeuwenhoek
  • Belasting & Douane Museum
  • Beeld en Geluid
  • Bibliotheek Hoogeveen
  • Burgers’ Zoo
  • De Nieuwe Kerk Amsterdam
  • Deltapark Neeltje Jans
  • Diamant Museum
  • Drents Archief
  • Drents Museum
  • Enza Zaden
  • Europese Centrale Bank
  • EYE Filmmuseum
  • Florence Nightingale Instituut
  • Fries Museum
  • Fries Verzetsmuseum
  • Gemeente Dalfsen
  • Gemeente Den Haag
  • Gemeente Rotterdam
  • Grachtenmuseum Amsterdam
  • Grote Kerk Alkmaar
  • Hermitage Amsterdam
  • Het Gelders Orkest
  • Het Noordbrabants Museum
  • Scheepvaartmuseum
  • Huygens ING
  • IISG
  • Joods Historisch Museum
  • Kentalis
  • Keramiekmuseum Princessehof
  • Koninklijk Paleis Amsterdam
  • Koninklijke Nederlandse Maatschappij ter bevordering der Pharmacie
  • Kunsthal Rotterdam
  • Kunstlinie Almere Flevoland
  • Lân fan Taal
  • Legermuseum
  • Louvre Abu Dhabi
  • Marinemuseum
  • Mariniersmuseum
  • Mauritshuis
  • M Leuven
  • Museum BroekerVeiling
  • Museum Bronbeek
  • Museum Rotterdam
  • Museum Rotterdam ‘40-‘45.NU
  • Museum Volkenkunde
  • Museum voor Natuurwetenschappen BE
  • Nationaal Archief
  • National Museum of Qatar
  • NEMO Science Museum
  • Noord-Hollands Archief
  • Onderwijsmuseum
  • Ouwehands Dierenpark
  • Philips Museum
  • PIT Veiligheidsmuseum
  • ProDemos
  • Raad van State
  • Rijksmuseum Boerhaave
  • Rijksmuseum van Oudheden
  • Stadsarchief Amsterdam
  • Stedelijk Museum Alkmaar
  • Stedelijk Museum Amsterdam
  • Stichting Cultuur en Grensgeschiedenis
  • Stichting Nederlandse Veteranendag
  • Stichting Vredeseducatie
  • Tassenmuseum Amsterdam
  • Teylers Museum
  • Titanic Belfast
  • Trinity College Dublin
  • Tropenmuseum
  • Universiteitsmuseum Utrecht
  • Zuiderzeemuseum